Yearly Archives: 2012

How SEO and Social Media Are Killing Your Conversion Rate

How SEO & Social Media Are Killing Your Conversion Rate If your website isn’t generating enough leads for your business, the first thing you may attempt is to increase visitors through search engine optimization or social media marketing. Unfortunately, this … Continue reading

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How to Build a Powerful Company Page on LinkedIn

How to Setup Your Company Page on LinkedIn You probably know about all the benefits of having a LinkedIn profile for you and your co-workers. But if you’re not using LinkedIn’s company pages then you’re missing out on a huge … Continue reading

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Timeline on Facebook for Businesses: Get Your Cover Photo Ready

FACEBOOK TIMELINE FOR SMALL BUSINESS Confused about the big changes Facebook just rolled out for your business page? Relax. Here’s how to move to the Timeline painlessly. Facebook just announced some of the biggest changes for your business pages ever, … Continue reading

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The Power of Negative Thinking: Loss Aversion & Marketing

HOW TO HELP PEOPLE OVERCOME FEAR OF LOSS I was listening to Derek Halpern’s Social Triggers Insider podcast and he was discussing how irrational our decision making process is and how we’re more motivated by the fear of loss as … Continue reading

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YouTube Marketing for Small Business

HOW TO USE YOUTUBE TO BUILD YOUR BUSINESS If you’re looking to increase your online visibility, build trust, and convert prospects into customers, then online video and YouTube marketing need to be part of your online marketing activity. Why is … Continue reading

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