A WEBSITE IS NOT ENOUGH…YOU NEED A WEB STRATEGY
The age of “build it and they will come” is over. Your website is not enough.
Whether you call it Internet marketing, Web marketing or online marketing, the goal is the same: drive qualified traffic to your website and convert that traffic into customers and clients.
What is Holistic Web Marketing?
Our coordinated approach to online marketing has four components that will help you succeed:
How do you bring prospects to your website? You can use search engine optimization (SEO) to rank higher at the search engines. You can employ a business blog that will funnel traffic and create inbound links. You can also build your list through webinar marketing.
How do you keep the lines of communication open once people have left your site? Email marketing is a proven method to stay in front of your prospects or generate repeat sales. Social media marketing is another powerful tool to continue to engage your audience after they’ve left your site, by using platforms like Twitter, Facebook and LinkedIn.
How do you turn visitors into customers? Your website needs to be a lead generation machine, leading visitors down the sales funnel. This is true whether you want someone to fill out a contact form or click on a “Buy Now!” button.
How do you know if any of this is working? By using site traffic reporting tools like Google Analytics you can measure how many people are coming to your site, how they found you, and what their behavior was once they got there. This can help you continually improve your offerings. We can help you read and analyze these reports as part of our web marketing consulting.
“I’m ready to drive more qualified traffic to my website. How do we start?“
To learn more about the different elements of Holistic Web Marketing please visit any of the pages mentioned above, or check out our rallying cry, “Holistic Web Marketing: An Integrated Approach to Online Success.“