EMAIL MARKETING: EMAIL NEWSLETTERS (EZINES) WILL GROW YOUR BUSINESS
Part of a holistic approach to Web marketing is retention: getting visitors to return to your site or staying in touch with them through permission-based email marketing.
Email marketing is probably one of the most cost-effective tools available to the small business owner. Whether you want to stay in front of prospects who are in “research” mode or upselling current customers, an email newsletter can help.
Building Your Subscriber Base
As effective as email marketing can be, who really wants to receive more email in their inbox?
To get past your visitors’ natural aversion to more email, you need to create some “email bait”: a compelling offer to persuade them to subscribe. At flyte we’ve had success with our free downloads, 10 Questions to Ask Before Setting Up a Website and The 11 Biggest Mistakes Small Business Bloggers Make. Your audience may respond to a white paper, discounts in your online store, or a monthly drawing.
Sending Out Your Email Newsletters
You should use an Email Service Provider (ESP) such as Constant Contact, rather than using a program like Outlook for your email marketing.
ESPs handle the logistics of an email marketing campaign for you: subscribes, unsubscribes, delivery and more. They also provide great reports on open rates, clickthroughs and other metrics.
Building Your Business with Email Marketing
Email marketing can work to build your business. If your prospects need to research many different options, an email newsletter can help you stay in front of them by delivering fresh content on a regular basis. If your customers buy from you on a regular basis an email newsletter can show them your latest designs, clothing lines or sprockets.
Email newsletter can establish your credibility and expertise. They’re inexpensive to send and it’s easy to track their effectiveness.
Integrating Email Marketing Into Web Marketing Campaigns
Flyte can help you develop an effective email marketing strategy to increase your subscriber base, publish your own emails, and drive more customers back to your site or online store.
We’ll setup, configure and design email templates so that you (or flyte) can publish your email newsletters. We’ll also help you get past email filters and stay out of your subscribers’ junk folder.
You’ll get automated tools to manage subscribers, unsubscribes, and generate reports on how many people are opening your emails and taking action.
“I’m ready to increase repeat visits to my site and improve communications with clients through an email marketing campaign. How do we get started?“