SOCIAL MEDIA MARKETING: ONLINE NETWORKING, BLOGGING AND VIDEO
Most business owners know that social media is an important part of online marketing. But after they’ve put up a Facebook page for their business, they’re not sure what comes next.
What Is a Social Media Strategy?
Whether you’re just getting started with social media or you’re a seasoned pro, it’s never too late to craft a social media strategic plan. That plan requires three pieces:
- Knowing who your prospects are and what they want to talk about. Social media is all about communication. You have to know your customers’ pain points and be willing to have conversations around those topics.
- Knowing where your customers “hang out” online. Does your audience spend time on Facebook or LinkedIn? Are they tweeting? Do they want to learn by reading or watching how-to videos? Just like in the real world, success often comes down to location, location, location. You need to spend time where your customers and prospects congregate.
- Knowing what to measure. We love Scott Monty’s line, “I don’t know the ROI of my pants, but I still put them on every morning.” There are plenty of metrics in social media–friends, fans, followers, subscribers and traffic–but a good strategy will help you determine what should be tracked and what should be ignored.
Social Media Consulting
flyte can help you create and implement a social media strategy and integrate it into the rest of your online marketing campaigns. We’ll take a look at your business goals, your industry and your audience, then create a strategy that you can implement or outsource to someone else. (Yes, we can manage your Facebook page, distribute videos, and even tweet for you.)
Optimizing Your Social Media Profiles
Our talented designers can create your custom Twitter and YouTube backgrounds and compelling, branded Facebook pages. Our marketing team can optimize your social media profiles, such as Twitter, Facebook & LinkedIn. We’ll make them more findable and engaging, helping fuel your online networking efforts, and building your business in the process.
The most challenging aspect of social media marketing is sustaining the initial excitement. That’s why we offer you ongoing engagement, working with you month in and month out, to continually improve on your social media communications.
We’ll create spreadsheets to measure your activity and results. We’ll help you find new followers on Twitter, and create campaigns to increase your Facebook fans. We’ll train your sales team on how to use LinkedIn to find new customers. We’ll distribute videos and track their views.
And, if you prefer, you can outsource your entire social media marketing to flyte and we’ll report back to you weekly or monthly on the results we’re delivering.
I’m ready to develop a social media strategy to grow my business. Let’s get started.