WEBINAR MARKETING FOR SMALL BUSINESSES
Webinars are a powerful tool for attracting new business or generating additional streams of revenue. Learn how to plan, market and produce a webinar for your small business or non-profit.
How to Use Webinars to Grow Your Business
Webinars are a cost-effective, powerful tool that can help you generate leads or create additional streams of income.
Webinars are generally slide-driven presentations that are delivered through a webinar hosting service and marketing through a coordinated online marketing plan. They can be delivered “live” as well as recorded for future playback.
They can be informational—helping you establish your expertise and build your contact list—promotional, helping you sell your product or service, or a combination of both.
You may choose to provide your webinars for free to attract more attendees, or charge for them to create additional streams of revenue for you and your business.
The Benefits of Free Webinars
Free webinars allow you to quickly generate leads and build your “list” of prospects and customers. Your list may become the most valuable business asset you own. You will be able to attract many people who are willing to share their contact information so that they can get at your valuable resources. Whether they end up attending your webinar or not, you’ve captured their information.
Even if people are unable to attend your webinar live, you can record your webinar and allow people to watch the webinar later, or download the audio, as long as they register at your site, again sharing their contact information.
The Benefits of Paid Webinars
By choosing to charge for your webinars you will greatly reduce the number of leads you get for your webinars, but you will greatly increase the quality of leads, as people who are willing to pay for your webinars will be more likely to pay for your products and services when they’re ready to make a buying decision.
In addition to the paid attendance for your live event, you can also record the webinar and charge for later downloads. You can also bundle several webinars together for a discounted rate.
What You Need for a Successful Webinar
Here’s a quick checklist of what you’ll need to plan, market and produce a successful webinar:
- A Webinar Host: The easiest way for small businesses to get into webinar marketing is to use a 3rd party service that handles the technical side, such as the software that shares your slides or desktop, attendee registration, and email confirmation.
- A Marketing Plan: How will you promote your event? Will you use an email list? Promote it through your website or blog? Alert your Facebook fans, or your LinkedIn connections? When will you start promoting your event, and how much follow up will you do?
- A Compelling Presentation: You can choose to share your desktop, or put together a series of slides that you will show. While this won’t be too different from putting on a live seminar, there are some techniques that you’ll need to adopt to make for a more interesting webinar.
- A Follow Up Plan: Your webinar marketing doesn’t end when you webinar does. Depending on your business goals, you may want to follow up with a survey, the slides, the recording, and an offer that will deepen your relationship with your audience.
What Flyte Offers:
If you work with flyte, you’ll be able to stop worrying about the marketing and technology of putting on a webinar, and focus on creating compelling content for your audience.
We’ve been putting on our own lead generation and revenue generating webinars for several years, and we can help make your webinar marketing a success. Here’s how we can help you succeed:
Before the Webinar:
• Promote your webinar through Facebook, Twitter & LinkedIn as appopriate
• Hour of consulting for marketing the event
• Creation of the registration form
• E-commerce integration if a paid event
• Send reminders to attendees
• Perform a “dry run” webinar with you to ensure a smooth, professional webinar
During the Webinar:
• Technical assistance
• A flyte organizer to introduce you, manage the technology, handle audience problems, and moderate Q&A session
• Recording the audio and video for the webinar
After the Webinar:
• Send follow up emails to attendees and those who missed the event
• Provide audio and video recordings to you
• Help you sell the recordings for additional streams of revenue
I’m ready to get started! How do we begin?
