INTERNET MARKETING SEMINARS, WEBINARS AND MORE

Upcoming Seminars

Featured Seminars & Webinars

FLYTE WEBINAR: Search Engine Optimization – Rank Higher, Sell More! (2/17/2012)

Description:
You know that search engines can provide your business with loads of new prospects, but why aren’t you getting as much traffic as you’d like? Why are your competitors ranking higher than you? What can you do to increase your search engine visibility? In this webinar, you’ll learn how to improve your organic search engine ranking and drive more qualified leads to your Web site. Attendees will learn:

  • How to uncover which keyword terms will drive qualified leads to your site
  • What on-page changes will increase your search engine visibility and how to make them
  • How to get more incoming links to improve your search engine ranking
  • The Do’s and Don’ts of search engine optimization
Date: 2/17/2012
Time: 2 – 3:30pm
Place: Online
Cost: $35 through 1/31/12, $50 after

FLYTE SCHOOL: Social-Local-Mobile & SEO (2/16/2012)

Details:

Attend back-to-back marketing seminars and double your marketing dollar! Plus, we’ll throw in lunch! We’ll feed your mind and your body.

Topic 1: The Perfect Storm of Social-Local-Mobile
Last year social media was all the rage, but 2012 will mark the widening gap between businesses that are harnessing social and the power of word of mouth advertising versus those who are going to miss the boat. This (seminar/program) will focus on the new consumer and how their use of tools to tune out and filter away traditional forms of advertising, is creating a whole new opportunity for customer service marketing. Key takeaways will include several free or low cost tools any small business owner can use to build and monitor their brand reputation on social media, local search, and mobile phones.

Tobin SlavenPresenter 1: Tobin Slaven
Tobin is the Co-Founder of Mindboom Media and Mobile Marketing of Maine, which merged with Dream Local Digital in 2012. In joining the Dream Team, Tobin will take on the role of Creative Director, Marketing Strategist, and Account Manager. He will also lead research and development of the best tools and strategies to serve the small business community. His own self-stated mission is to save Main Street – one small business at a time, with practical information about how social media and mobile technology is changing the rules of how we do business, and giving small business owners an unfair advantage over the national brands and big box store competition.

Tobin’s focus in on lead generation and getting more business from the web using 3 main channels: 1) social media – because social is fast becoming the new search; 2) Video – because YouTube is now the second largest search engine and video is the number one way to drive engagement; 3) and Mobile – because the cell phone is the one channel where you can reach everyone, where they live, work, and play. Tobin is married to his beautiful wife Martina, while living and working from Bangor, Maine where they are raising their family of four teenagers (and one fur child). Please contact Tobin at tobin@dreamlocal.com and for more information about Tobin, go online to:

Topic 2: Search Engine Optimization: Rank Higher, Sell More!

Overview:
This search engine optimization (SEO) seminar/webinar will show you how to rank higher at the search engines. We’ll discuss what tools to use to perform a keyword analysis, how and where to work your best keyphrases into your Web site for maximum results, and how to get incoming links to help increase your search engine visibilty. We’ll also discuss how to rank higher in local search.

Description:
You know that search engines can provide your business with loads of new prospects, but why aren’t you getting as much traffic as you’d like? Why are your competitors ranking higher than you? What can you do to increase your search engine visibility?

In this seminar, you’ll learn how to improve your organic search engine ranking and drive more qualified leads to your Web site. Attendees will learn:

  • How to uncover which keyword terms will drive qualified leads to your site
  • What on-page changes will increase your search engine visibility and how to make them
  • How to get more incoming links to improve your search engine ranking
  • The Do’s and Don’ts of search engine optimization

Presenter 2: Rich Brooks
Rich Brooks is president of flyte new media. For more information on Rich visit the flyte crew page.

Date: 2/16/2012
Time: 12 – 3pm
Place: Rines Auditorium, Portland Public Library, Portland, ME (directions)
Cost: $35 through 1/31/12, $50 after

Online event registration for FLYTE SCHOOL: Social-Local-Mobile powered by Eventbrite

 

FLYTE WEBINAR: Facebook for Business (3/14/2012)

Description:

There are more citizens of Facebook than citizens of the United States, but will Facebook really help grow your business? For many businesses the answer is yes, but how to achieve success may not be clear. Attendees will learn: 

  • How to setup a Fan Page for Business, and build a community
  • How and when to use Groups to your advantage
  • How to maximize event marketing on Facebook
  • How to run an effective Facebook ad campaign
  • How to integrate Facebook into your overall marketing plan
Date: 3/14/2012
Time: 2 – 3:30pm
Place: Online
Cost: $35 through 2/29/12, $50 after

FLYTE SCHOOL: Google+ Jump Start & How to Use Facebook  to Grow Your Business (3/15/2012)

Topic 1: Google+ Jump Startmarcpitman

Google is a late comer to a social media world dominated by Facebook and Twitter, but it’s growing faster than expected. There are more than 600,000 new people signing up for Google+ accounts every day.Including your customers. Google is even changing its search engine results to incorporate Google+ users’ recommendations. Don’t get left behind this year! In this session you’ll learn:
  • Why it’s a good use of your time to get on Google+, even if you don’t have any extra time
  • Tips and tricks to make your profile or business page standout from the rest
  • How Hangouts are perfectly suited for all sorts of business activities, including yours
  • How to help move Google+ from “just another site to check” to a time saving tool

 

Presenter 1: Marc Pitman

An international nonprofit organizational development consultant and fundraising trainer, Marc A. Pitman is the author of Ask Without Fear! and founder of FundraisingCoach.com, a website dedicated to practical ideas for fundraising more effectively. Because of his dynamic trainings, Marc is invited to speak to organizations like Blackbaud’s Conferences for Nonprofits, Habitat for Humanity International, the New England Association for Healthcare Philanthropy, the Association of Fundraising Professionals, and even the International Bowling Expo. His experience in nonprofit fundraising in many sectors (colleges, prep schools, and healthcare), in executive coaching, and in leadership training has caused him to be featured in books and articles around the world and be sought out as a guest on TV and radio shows including those on NBC, CBS, Fox News, and the Canadian Broadcasting Corporation.

Topic 2: How to Use Facebook to Grow Your Business

Overview:

In this Facebook for Business seminar/webinar you’ll learn how to setup and maximize your personal Facebook profile, fan page, events and groups. You’ll learn how to run Facebook ad campaigns and integrate Facebook into the rest of your marketing campaigns.

Details:

There are more citizens of Facebook than citizens of the United States, but will Facebook really help grow your business? For many businesses the answer is yes, but how to achieve success may not be clear. Attendees will learn:

  • How to setup and maximize your Facebook profile
  • How to setup a Fan Page for Business, and build a community
  • How and when to use Groups to your advantage
  • How to maximize event marketing on Facebook
  • How to run an effective Facebook ad campaign
  • How to integrate Facebook into your overall marketing plan

Presenter 2: Rich Brooks
Rich Brooks is president of flyte new media. For more information on Rich visit the flyte crew page.

Date: 3/15/2012
Time: 12 – 3pm
Place: Rines Auditorium, Portland Public Library, Portland, ME (directions)
Cost: $35 through 2/31/12, $50 after

FLYTE SCHOOL: Convergence of Marketing & PR – Integrated Communication Strategies & How to Use LinkedIn to Grow Your Business (4/10/2012)

Topic 1: Convergence of Marketing & PR – Integrated Communication Strategies & How to Use LinkedIn to Grow Your Business

Driving more sales to your business involves more than just a pretty brochure or a well-designed logo. By analyzing every touchpoint with current and prospective customers, you can strengthen your brand. Creating a strategic plan with your unique brand story as its foundation, you will be able to better target your audiences and engage with them more effectively. It’s called the “Circle of Engagement,” and it’s the new way to think about building your business. It’s no longer about ‘marketing to your customers,’ it’s about “engaging with your customers.”In this dynamic session, Nancy Marshall will talk about engaging with customers, prospects and the media to help tell your story to strategically targeted audiences. She will talk about creating “personas” which replicate the profiles of your most desirable customers. Using the “long tail of the web,” you can target niche audiences that align with your business and build a tribe of followers.

Presenter 1: Nancy MarshallNancyMarshall

Nancy Marshall, “The Maine PR Maven,” has been doing PR in Maine since 1982 when she worked at Maine Public Broadcasting then at Sugarloaf as Director of Communications.  In 1991 she started Nancy Marshall Communications, which today has 14 employees doing integrated marketing communications planning and implementation. Her agency is known for “The Marshall Plan,” a strategic planning process that produces a detailed road map to help companies and organizations reach their marketing goals.

Inspired by hearing Shel Holtz at a meeting of the Society of American Travel Writers in Manchester, England in November of 2007, Nancy launched  a blog at www.maineprmaven.com and has continued blogging since then. Her agency also publishes “The NMC Report,” a monthly e-newsletter on the intersection of PR and social media. NMC is on Facebook and Twitter regularly, and Nancy admits to sometimes getting personally compulsive about FourSquare.  Her agency consults with clients on how to use social media to communicate their key messages and build their brands.

Nancy’s talk will focus on building relationships and building ‘tribes’ of brand ambassadors through social media. She is a strong advocate for using social media to complement actual face-to-face relationships, not to replace them.  She is also a strong advocate for building relationships for personal and professional growth and sheer happiness in life.  Social media starts with the word “social,” and Nancy has centered her life around socializing for personal and professional reasons, both in- person and online. 

Topic 2: How to Use LinkedIn to Grow Your Business

Overview:

In this LinkedIn for Business seminar/webinar you’ll learn how to setup your LinkedIn profile, upload your contacts, and build your network. You’ll also learn powerful networking techniques and how to integrate LinkedIn into the rest of your marketing.

Details:

LinkedIn is a powerful tool for B2B (business to business), although it can be effective for B2C (business to consumer) businesses as well. While most professionals are on LinkedIn, many will admit to not using it much. Learn how to get the most out of LinkedIn, build your network, and integrate it into your lead generation techniques. Attendees will learn:

  • How to setup and maximize your LinkedIn profile
  • How to build your network quickly on LinkedIn without spamming people
  • How to use LI Groups to extend your network
  • How to use LI Answers to establish your credibility and make new connections, as well as get your own business questions answered
  • How to enhance your profile with slideshows, blogs and more
  • How to integrate LinkedIn into your overall marketing plan

Presenter 2: Rich Brooks
Rich Brooks is president of flyte new media. For more information on Rich visit the flyte crew page.

Date: 4/10/2012
Time: 12 – 3pm
Place: Rines Auditorium, Portland Public Library, Portland, ME (directions)
Cost: $35 through 3/31/12, $50 after

FLYTE WEBINAR: How to Use LinkedIn to Grow Your Business (4/11/2012)

Description:

LinkedIn is a powerful tool for B2B (business to business), although it can be effective for B2C (business to consumer) businesses as well. While most professionals are on LinkedIn, many will admit to not using it much. Learn how to get the most out of LinkedIn, build your network, and integrate it into your lead generation techniques. Attendees will learn:

  • How to setup and maximize your LinkedIn profile
  • How to build your network quickly on LinkedIn without spamming people
  • How to use LI Groups to extend your network
  • How to use LI Answers to establish your credibility and make new connections, as well as get your own business questions answered
  • How to enhance your profile with slideshows, blogs and more
  • How to integrate LinkedIn into your overall marketing plan
Date: 4/11/2012
Time: 2 – 3:30pm
Place: Online
Cost: $35 through 3/31/12, $50 after

FLYTE WEBINAR: Google Analytics for Online Success (5/16/2012)

Description:

Google Analytics is an incredibly powerful analytics program that can answer a lot of business questions with its dynamic metrics. Best of all, the price of the software can’t be beat: $0. Attendees will learn:

  • How to setup and get the most out of Google Analytics.
  • How to read and understand reports, and which reports are essential to your success.
  • How to set up Goals so you can track which traffic streams are worth the most to your business.
  • How to analyze these reports to make changes to your Web site and improve your conversion rates.

 Date: 5/16/2012
Time: 2 – 3:30pm
Place: Online
Cost: $35 through 4/30/12, $50 after

FLYTE SCHOOL: Email and Social Media Marketing Integration & Google Analytics for Online Success (5/17/2012)

Topic 1: Email and Social Media Marketing Integration

“Email + Social = Success”

Do you want to get the most out of your marketing efforts? By combining the powers of email and the social web, your business will become a trusted resource and valued voice in your market. Come learn how to easily integrate these technologies and start building lasting relationships that will positively affect the growth of your business.

In this seminar, you will learn the best practices for effectively integrating email and social media marketing by:

  • Attracting an audience of subscribers, fans and followers
  • Creating valuable content that inspires your audience
  • Making your content shareable across platforms
  • Measuring email and social campaign effectiveness
  • Building new business, sales and success!

Presenter 1: Corissa St. LaurentCorissaStLaurent

Corissa St. Laurent is a relationship marketing expert with more than 10 years experience creating powerful new media marketing campaigns and event promotions. After owning and operating two different small businesses, she joined Constant Contact as the Regional Development Director for New England in June 2009. She dedicates her time to teaching people how to build lasting relationships through email, social media, and event marketing, through her lively and inspiring presentations and workshops.

Topic 2: Google Analytics for Online Success


Overview:

In this Google Analytic seminar/webinar you’ll learn how to setup Google Analytics, read and analyze your reports, and find new business opportunities based on your traffic reports.

Details:

Web marketing without measurement is like archery without a target. You don’t know how well you’re doing.

Traffic report programs such as Google Analytics help small business owners and entrepreneurs understand which online marketing campaigns are working and which ones should be dropped.

Google Analytics is an incredibly powerful analytics program that can answer all of these questions and more. Best of all, the price of the software can’t be beat: $0. Attendees will learn:

  • How to setup and get the most out of Google Analytics.
  • How to read and understand reports, and which reports are essential to your success.
  • How to set up Goals so you can track which traffic streams are worth the most to your business.
  • How to analyze these reports to make changes to your Web site and improve your conversion rates.

Presenter 2: Rich Brooks
Rich Brooks is president of flyte new media. For more information on Rich visit the flyte crew page.


Date: 5/17/2012
Time: 12 – 3pm
Place: Rines Auditorium, Portland Public Library, Portland, ME (directions)
Cost: $35 through 4/30/12, $50 after

FLYTE SCHOOL: Mobile Marketing & Blogging for Business (6/12/2012)

Topic 1: Mobile Marketing

By the end of 2010 there were approximately 5.3 billion mobile subscriptions which is equivalent to 77% of the world’s population. Today 90% of the world has access to a mobile network and it is estimated that by the end of 2012 there will be more smart phones on the market than desktop and notebook computers. With consumers constantly on the go marketers need to find a way to penetrate one of the most intimate devices consumers carry. Our cell phones are the one piece of technology that never leaves our side. Businesses need to start understanding and implementing mobile marketing now – ahead of the curve – or risk losing out on the greatest opportunity since the invention of online marketing. In this session you will learn about:

  • SMS + MMS Marketing – How they fit into your communication strategy.
  • Mobile Websites – Techniques to ensure your website is mobile friendly. 
  • QR Codes – The best practices for optimizing QR Codes.
  • Measurement – Measuring the success of your mobile campaign.


Presenter 1: Ry RussellRy Russell

Ry is the Co-Founder of TXTWave and VR Marketing Consultants LLC. While owning and operating the Saco Drive In, Ry developed a marketing strategy that integrated mobile marketing with on and offline media. These strategies led to the drive-in’s most profitable season in over a decade. Ry has been featured on Good Day Maine and has spoke at local universities on entrepreneurship and social media marketing.  Contact Ry at ry@vrmarketingconsultants.com and for more information about Ry, go online to:

 

 

Topic 2: How to Build and Promote an Effective Business Blog

Overview:

In this business blogging seminar/webinar you’ll learn how to setup, build and promote a business blog. You’ll learn how to use a blog to increase your search engine visibilty, establish your credibility and drive qualified leads to your site.

Details:

A blog is arguably the most versatile tool in your Web marketing toolbox. When done right it increases your search engine visibility, establishes your expertise, and becomes an essential piece of your social media marketing strategy.But what makes one blog succeed where others fail? How can you leverage a blog to drive more qualified leads to your site and build your business? Attendees will learn:

  • How to setup and use a blog
  • How to use a blog to increase your search engine visibility
  • How to maximize your social media activity with a blog
  • Why a blog beats a Web site and an email newsletter
  • Some of the biggest mistakes bloggers make (and how to avoid them)

Presenter 2: Rich Brooks
Rich Brooks is president of flyte new media. For more information on Rich visit the flyte crew page.


Date: 6/12/2012
Time: 12 – 3pm
Place: Rines Auditorium, Portland Public Library, Portland, ME (directions)
Cost: $35 through 5/31/12, $50 after

FLYTE WEBINAR: Blogging for Business (6/13/2012)

Description: 

A blog is arguably the most versatile tool in your Web marketing toolbox. When done right it increases your search engine visibility, establishes your expertise, and becomes an essential piece of your social media marketing strategy.But what makes one blog succeed where others fail? How can you leverage a blog to drive more qualified leads to your site and build your business? Attendees will learn:

  • How to setup and use a blog.
  • How to use a blog to increase your search engine visibility.
  • How to maximize your social media activity with a blog.
  • Why a blog beats a Web site and an email newsletter.
  • Some of the biggest mistakes bloggers make (and how to avoid them).

Date: 6/13/2012
Time: 2 – 3:30pm
Place: Online
Cost: $35 through 5/31/12, $50 after