DON’T ANSWER THAT EMAIL! BLOGGING FOR SEO “What do I blog about?” “how can I blog for search engine visibility?” and “how do you get your hair to do that?” are just some of the questions I field on a … Continue reading →

USE SQUEEZE PAGES TO TURN VISITORS INTO CUSTOMERS One of the most essential tools for small businesses and non-profits alike is “the list.” “The list” is a database of your contacts, their names, addresses, emails, phone numbers, the works. This … Continue reading →

TRACKING INBOUND LINKS IMPROVES YOUR ONLINE ROI “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wanamaker (attributed) What can we learn from this quote? Perhaps that John Wanamaker didn’t … Continue reading →

HOW TO MARKET YOUR SMALL BUSINESS WITH QR CODES You may have already seen QR codes—those funny-looking, square barcodes—on direct mail pieces, in advertisements, or even for sale signs. As smart phones become more prevalent, more businesses are using QR … Continue reading →

WEB MARKETING FOR SERVICE PROFESSIONALS Service professionals often struggle with how to market themselves online. In fact, marketing—whether it’s web marketing or traditional marketing—is often the Achilles’ heel of service professionals, whether they are doctors, accountants or sales trainers. With … Continue reading →

GROW YOUR BUSINESS AND YOUR PROFESSIONAL NETWORK USING LINKEDIN LinkedIn may not be as sexy as Twitter, or as popular as Facebook, but it could be the most important social network out there for businesses. If this hasn’t been your … Continue reading →

HOW TO GENERATE TRAFFIC, LEADS AND BUSINESS FROM YOUR BLOG Whether you’re looking to increase your online visibility, establish your credibility or generate more leads, a business blog is one of the most effective tools out there. If you haven’t … Continue reading →

GENERATE MORE LEADS WITH PUBLIC SPEAKING Public speaking has a lot of benefits: it increases your visibility online and off, it establishes your expertise, and it generates leads for your business. There are shelves—if not libraries—of books out there on … Continue reading →