WEB DESIGN: IT’S MORE THAN JUST WEBSITES
You need more than a professional design for your website. You need a consistent, branded approach to all of your online marketing collateral. That means your website, your business blog, your email newsletter, and your social media profiles, like your Facebook business page, your Twitter profile and your YouTube channel.
No matter how great your product or service is, poor design will undermine your prospects’ confidence in your offerings.
Everything from font choice to the size of images to the amount of white space on your page can affect how your prospects view your company and whether they take the next step to doing business with you.
- Website Design: Your site must be easy to navigate and encourage visitors to do business with you. That means developing a site outline that maps out the core offerings of your business, then creating wireframes that organize the content for each page. Only when these critical pieces are complete do you start worrying about color, fonts and photos. A successful website doesn’t sacrifice conversions for beauty.
- CMS (Content Management Systems) Design & Development: Websites aren’t meant to be static; they should be updated regularly and grow with your business. However, many CMS platforms offer cookie-cutter designs that don’t differentiate you from your competition. Since we build just about every site on a content management system, our designers and developers can create a branded site for your business on a powerful platform that will help you grow your business.
- Email Newsletter Design: HTML email newsletters offer a powerful way to stay in front of prospects and generate repeat sales from current customers; they give you the ability to send branded web pages directly to the inboxes of people who have already expressed interest in what you have to offer. We can create custom layouts that allow you to brand your messages and engage your audience with the click of a button.
- Business Blog Design: Blogs are websites on steroids and the centerpiece of any web marketing campaign. Yet too often businesses have a blog design that doesn’t match their website, or worse, choose a default blog template that undermines their credibility. Whether you have a stand alone blog or it’s part of your website, flyte will create a design that matches the quality of your content.
- Social Media Profile Design: With so many businesses jumping into social media, it’s getting more and more difficult to get noticed. Part of differentiating yourself is having a distinct look and feel. To succeed you’ll need a custom Facebook landing page that encourage visitors to “Like” your page, increasing your opportunity to engage them. You’ll also want a custom background for your Twitter profile and your YouTube channel to help you stand out. Flyte can enhance your social media marketing by infusing generic social media profiles with your brand.
- Company and Corporate Logos: An effective company logo is simple, unique, versatile and enduring. It works whether blown up on a billboard or shrunk down to a business card. It works in print and online. Whether you’re looking for a full-on logo design or a font treatment of your business name, flyte can design the logo that will best represent your business.
- ProSites — Affordable Websites for Small Business: These CMS-powered sites are designed for startups, small businesses and entrepreneurs who need a professional web presence yesterday.
Whatever your web design needs are, contact us today for a free consultation.